The book :
The book really lives up to its title and gives the answer to the question "Who's Born To Rock?" not only with its fantastic graphical material !
Elvis - Born To Rock
The front row ticket given by the book not only brings you back to 1975, it builds up the sold out arenas and coliseums again in your mind; it brings the excitment that is in the air to your home; it transports the hysteric screams and the thunderous applause from the past to the present and comes with a tour schedule, every candidate for presidency would have won the elections with.
Elvis - 100% live on stage
The Content :
The majority of the photos, taken during Elvis long concert tours in the 70s, are so called live candids. That means, photos with small Instamatic cameras with small flashbulbs, with only a small coverage concerning the illumination, and with a fixed focal distance, allowing no zooms. The advantage to these photos is that you can see mostly the entire stage, including Elvis and all his musicians. The disadvantage is, it was impossible to see a close-up image of Elvis. You could not see any facial expressions or details of his beautiful costumes.
The fan shots are still very valuable to the collector, because they a historic account of Elvis at different venues in different outfits. Especially since very little video or photo material of this nature has ever been officially released.The content:
"Elvis - Born To Rock" offers the fan more than 320 photos on over 150 pages, and the majority of the shots are professionally taken and in brilliant color.
A few fans managed, however, to smuggle high quality equipment into the concerts. The better equipment opened up completely different possibilities to the hobby-photographer. Elvis as single image on the photo - that never existed before. The word of these more professional, close-up photos of Elvis spread quickly in the fan scene, so it was not astonishing that names like Keith Alverson, Sean Shaver or George Hill were called "official" Elvis-photographers.
This title, official Elvis-photographer, can only Ed Bonja claim for himself, whose images were not only released in a book, but they were published for the fans already in the 70s due to the decision of the Colonel, to use Bonja's pictures for a LP cover. The difference from all published picures so far is that the fans get nearly for the first time, pictures taken with professional 35mm equipment. James Faro, photographer of this illustrated book, had the opportunity to have Elvis so near to his lens that no disturbing heads or fan posters obstruct the view of the observer to the King. Sometimes it is mysterious how it is possible to take a photo the way that it seems the photographer stood together with Elvis on stage. If you look at the photo of the cover of the book it seems as if there had been a photo session and Elvis posed for the photographer. The depth of sharpness of the photos are so sensational that even the small details of the colorful jumpsuits are outstandingly visible
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